Monday, June 27, 2016

How TED-Ed Lessons Are Made

According to the folks at TED-Ed, "the most meaningful TED-Ed videos are collaborations between the TED-Ed team and at least one of the following: a curious learner, an exceptional educator, or a talented visualization artist."

Therefore, "if you are one of these types of people, or if you know someone who is, please help guide our effort to create a library of lessons worth sharing by either nominating someone or nominating yourself to produce the lesson."

The nomination form requests the following:
  • Contact information
  • Short biography of the educator
  • Subject area (to be addressed by suggested lesson)
  • Possible lesson title
  • A brief and focused description of the lesson being suggested
  • Links to relevant websites

If you're nominated, you'll receive an email that will not only direct you to prepare for a thirty-minute phone call with one of the TED-Ed team members, but you will also be provided with a link to a video that describes the TED-Ed Lesson production process.

Click here to view the TED-Ed Lesson Production Process video.

The text from the video reads as follows:

Hi there. If you are viewing this video it should mean two things. Number one, that you were nominated as an educator to play a role in creating a TED-Ed Lesson and number two that the TED-Ed team has advanced your nomination and we would love to have a thirty-minute phone call with you to explore a potential collaboration.

This video is designed to help us make the most of that phone call; it asks you to complete three quick but important tasks before we connect.

But before we jump in, I want to let you know how TED-Ed Lessons are made. Here's a quick walkthrough of our production process.



First, the educator pitches one or more lesson ideas on the phone. Pitches include potential video titles, loose story outline, and at least one explicit learning objective.

More on those in a moment.

Next, we brainstorm different angles and frames of the lesson together. This is also done on the phone.

The goal is to find the best way to tell the lesson’s story. If we reach an idea that everyone is excited about we move forward.

One of two things happens next. Either the educator takes a stab at writing a rough draft of the lesson or a TED-Ed screenwriter takes the first pass and sends it to the educator. The option utilized always depends on the nature of the lesson and the availability of the educator.

Next, the script is workshopped by the TED-Ed production team. Feedback is collected, edits are made and approved by all, the piece is fact checked and, when everyone feels good about it, the script is locked and sent to a pool of professional and insanely talented animators.

Animators pick scripts that excite them and before animating anything they create character studies and storyboards and share them with everyone involved.

If everyone likes the treatment the script is then recorded to audio by a professional voice actor and the animator then spends one to two months bringing the audio and storyboard to life.

You might be wondering why we work with professional voice actors. There are two reasons and we encourage you to think of this creative decision similar to the thinking behind your favorite audio book.

The first reason is feedback. A common request from teachers and students who use these videos is for high quality and consistent audio. And number two, respect for the educator's time.

To make the best lesson possible, and to empower the animator to manage an extremely intricate workflow, we make dozens and sometimes hundreds of alternate audio recording across multiple days for one TED-Ed Lesson. The condition for each recording must be identical for the audio to line up. After many experiments, the TED-Ed team has learned that a controlled studio environment is the only to manage the challenge.

The final videos that result from this collaboration are then published on ed.ted.com and the TED-Ed youtube channel.

From there, they are used in classrooms around the world and the average lesson receives over 100,000 views and some even over a million views.

So that’s how TED-Ed lessons are made.

And if you're interested, here are the three simple steps we ask you to complete before the phone call.

Number one. Please brainstorm and use the think section of this page to submit at least three great titles for your lesson. We've learned that viewers love videos that deliver on expectations set by a title and they generally dislike the ones that don't. You're operating title will help you write your script and will help you frame your script for the TED-Ed screenwriters and animators.

Number two. Describe the core learning objective or the line of inquiry your lesson will take. What exactly are you trying to explore in your lesson.

Most TED-Ed lessons are around 3 minutes long. They have a certain amount of focus and leave the learner satisfied, but also excited to learn more about the topic.

Number three: 
Prepare to collaborate. We have worked on over 350 lessons to date and they have been viewed by learners nearly 50 million times.

Each collaboration involves dozens of people and there isn’t a single instance where the educator, screenwriter, voice actor, and TED-Ed producer, haven't created something more awesome than they could have created alone.

We learn so much from each and every lesson and we can't wait to learn from you. We look forward to connecting soon. Thank you


Side Note:
When I recently asked Cynthia Chubbuck to describe what it was like to produce a TED-Ed Lesson, she described it as a "wonderfully collaborative experience." She then added, "I really felt like a respected colleague, giving input and suggesting changes throughout the entire process."

I too thoroughly enjoyed working with the entire TED-Ed team to produce my lesson on the amendment process. What a great experience!

I can't wait to begin work on the development of a second lesson. Want to take a guess at what this US Government teacher's next lesson might be entitled?

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